Rocking the Daisies - Facebook application
Rocking the Daisies wanted a Facebook campaign that created hype and conversation around the festival to drive ticket sales.
CAMPAIGN RESULTS
Total Facebook fan page Likes - 21 0400
Growth since campaign started - 18.75%
FACEBOOK ANALYTICS
Unique visitors - 14 986
Page impressions - 310 010
Average visit duration - 7min 02seconds, 65.82% are returning visitors
It is estimated that each fan viewed this App an average of 13.27 times
Users had to Like the page to view the clue countdown clock.
Once logged in to the app the user would see the
competition rules and view the countdown clock.
competition rules and view the countdown clock.
The clue would be an image of a location around the Cape Town area.
The first person to arrive at this location and find the ticket would win
a ticket for themselves and one for a friend.
The first person to arrive at this location and find the ticket would win
a ticket for themselves and one for a friend.
Users could go to a page on the app to see where the tickets were
previously found and try preempt the location of the next giveaway.
previously found and try preempt the location of the next giveaway.
